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This is due to the fact that the access to a potential partner, love or sex got way easier through Social Media.Regarding to Deuze (2016) people who have a high Social Media consumption are even more likely to have troubles in their relationships like e.g. “Keep all doors open at any time” (Baumann, 2003) tend to be the new motto of dating in the 21st century.

Online dating can clearly be seen as an adventure when taking into consideration the points of “Thrill of excitement” and “Casual sex”.

To meet a person face-to-face you have only been talking to virtually before is definitely connected with excitement and nervousness.

Internet dating started off with people, who were lonely, shy or did not get any attention from their environment.

Through the internet they felt that there was less risk and they were able to present themselves in Social Media differently, more beautiful and more confident, which in their eyes might lead to more success while (online) dating (Lawson & Leck, 2006). Inside Tinder: Meet the Guys Who Turned Dating Into an Addiction.

Social Media has not only become a very relevant topic for brands and companies to deal with when it comes to business, but also for human beings in regards to their personal and dating life.

It influences what people think, like or even love and moreover accompanies the life of nearly everyone, everyday often for hours.

It might feel for some people even like a game, the constant desire of “winning” in terms of getting more dates, more attention and reassurement.

This also goes hand in hand with the point of “Self-worth validation” which nowadays especially young adults aim for more than ever. The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism, Cambridge: The MIT Press.

Through pictures and virtual conversations an imagination of the person on the other side of the website or app is automatically created.

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