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Throughout SXSW 2014, representatives from Medallia partnered with Austin’s Foundation for the Homeless and placed themselves in strategic spots asking for attendee’s unwanted swag (freebies given out to every attendee).
They left a trail of stickers behind them—in the best campus bars, in the most exclusive nightclubs.”: How Tinder Obtained More Than 50 Million Users Through Word-Of-Mouth Blogger outreach campaigns are an effective way to take guerilla tactics online, and reach your target customers in their own communities.
Mod Cloth and One Kings Lane demonstrate that blogging outreach can give you enthusiastic and authentic publicity at minimal cost.
We helped get them up and running and using it.”Tinder’s early marketing strategy is very elaborate (and controversial), but the basic idea is that they personally invited friends to download the app, then visited the best “party colleges” and got attractive, influential figures on board, and the app took off.“After seeding USC, Justin and Whitney traveled to schools like SMU in Dallas.
Whitney might stand on a table in a fraternity and announce that there were 200 hot sorority girls on the app waiting for the men to sign up, then run to the sorority and tell them the reverse.
We were handing out tee shirts, buttons, and stickers.
Anytime someone didn’t know what Foursquare was, we helped them find it on their phone.
Again, this contagious campaign was about allowing participants perform an identity, while feeling that they’re advancing a charitable cause.
In this case, #nomakeupselfie struck a chord with so many women because they were given permission to demonstrate frustration with beauty standards. The campaign flattered participants by demonstrating that they were brave, and participants wouldn’t feel insecure if everyone did it together.
In the meantime, Warby Parker had 30 models getting ready in the hotel next door.
At approximately 3.30 that day, they invited everyone (editors and models) in and the models sat at the tables, pretending to read some bright blue books.
In preparation of a night of romance, Holly and I have created a special reading list for all your romance needs!Tags: Adult Dating, affair dating, sex dating