Justine coupland dating advertisements

First, what is meant by "Intercultural Accommodation"?

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We introduce a Theory of Intercultural Accommodation to explain differential reactions within an ethnic group to the use of cultural symbols in advertisements.

We report the results of an exploratory study which provides partial support for key aspects of the theory.

BBS), I investigate how users strategically deploy language to construct desirable identities and “sell themselves” online.

Drawing upon both quantitative and qualitative analysis, I demonstrate that users of the BBS creatively manipulate stereotypical identity categories known as Types () to construct highly nuanced yet specific discourses of the Self and the desired Other.

This paper begins the process of providing empirical support for a framework which addresses this issue, the Theory of Intercultural Accommodation.

It is based on Socio-linguistic Accommodation Theory, but is broader in scope.

We introduce a Theory of Intercultural Accommodation to explain differential reactions within an ethnic group to the use of cultural symbols in advertisements. Gentry (1997) ,"The Impact of Cultural Symbols on Advertising Effectiveness: a Theory of Intercultural Accommodation", in NA - Advances in Consumer Research Volume 24, eds. Mac Innis, Provo, UT : Association for Consumer Research, Pages: 483-489.

We report the results of an exploratory study which provides partial support for key aspects of the theory. ABSTRACT - In a country experiencing increasing cultural diversity, the use of target marketing toward ethnic groups can generate strong emotions and controversy on occasion.

In marketing, Intercultural Accommodation could be manifested at various strategic levels.

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