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When you’re online dating, why do you swipe left on one person and swipe right on another?

You may wonder what’s the best way to go about meeting some girls? Dating sites are by far the best place to find a hot girlfriend or wife, but how do you know which ones are legitimate?

There are so many nowadays and let’s face it, some of them look like complete scams.

Instead, the results indicate that you are probably looking for "deal breakers," harshly eliminating those who do not live up to your standards. People met their romantic partners through the recommendations of friends, family, or even at real-world locations known as "bars." Whatever signals and decisions led people to couple up were lost to science. According to the Pew Research Center, 5% of Americans in a committed romantic relationship say they met their partner through an online dating site.

Those 30 million people have generated billions of pieces of data.

For one, prospective daters were wary of proceeding sight unseen.

If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.

Lin hopes that other dating sites will release similar data, because website design could play a bit part in how people make decisions.

For example, says Lin, "Tinder doesn't allow users to search, and emphasizes the photos much more than [personal] attributes, which might reduce the deal breaker effects." Then again, perhaps that simply shifts the deal breakers to a person's appearance instead.

But when it came to body weight, men were less likely to browse the profile of a woman who was heavy-set, whereas women showed little aversion to—with some showing even more interest in—heavier-set men.

These patterns also generally held for the second step, messaging, but with smaller effects. The results convince Ken-Hou Lin, a sociologist at the University of Texas, Austin, who also studies online dating.

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