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There's a waiting list, which Bradford explains is integral to the customer experience, since she wants to ensure each person who joins the dating pool has suitable and varied matches in return. With that in mind, Bradford developed "a flagging system so that if the user is just there to check it out and not participate, we put them back on the wait list." Because a dating app should only be for people who really, actually want to date, right?Behind the scenes, The League works not unlike a private matchmaker—curated, careful, thoughtful—but with the ease and Gen Y-ness of an app, it attracts young 20 and 30-somethings, not 50 year old "entrepreneurs" looking for their fourth wives. On other apps and sites, while you can designate, say, that you are a 24-year-old woman who only wants to date men 25-34 years old, it doesn't matter: Your profile will still be visible to those 68-year-old men trolling for 24-year-old women, even though you've already said you are not interested in that. While they're careful to only show you matches that make sense for you, they'll also only show your profile to people you would potentially be interested in, too. And yet no one has cared to enforce such a practical policy on the digital dating world—until Bradford.

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"I designed it for career-oriented, busy, professional women," Amanda Bradford says as she looks down at a device in her palm.

But instead of an alarm clock that rattles off to-do list items or a hybrid baby monitor/conference call speaker, the 29-year-old's clutching her i Phone and swiping through a prototype of The League, her dating app that launches today.

It's easy, too easy, to count the reasons why any woman who wants to "date intelligently," as their tagline goes, would love the app, which—while it rolls out today in San Francisco only—will spring up in major U. Bradford, a former Google employee who holds an MBA from Stanford, snagged on something when she suddenly became single in grad school: She wanted to join Tinder and Ok Cupid, but she didn't want everyone (her professors, her potential future employers, her ex boyfriend's friends) seeing her personal information and that she was "on the prowl." But how could she put herself out there without overexposing herself in the process?

This dilemma sparked one of the key differentiators of The League: By requiring both Linked In and Facebook for signup, The League can keep people's profiles from popping up in front of those in their professional and social networks, if they want: Brilliant, right?

By prioritizing users' privacy while delivering a curated matchmaking service, the app certainly caters to high-octane, ambitious women.

But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.

Hurry up and watch so you can join the conversation happening in the comments below. That’s why for only

But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.Hurry up and watch so you can join the conversation happening in the comments below. That’s why for only $1 you can join a growing tribe of smart and sexy members who have already enrolled in the Sexy Confidence Club.Ernest Hemingway said: If you’re smart, dating might even be harder for you than for others.With these nuanced yet necessary tweaks to the traditional dating app model, The League cuts through so much of the riffraff that makes dating apps good in theory but not always great in practice.So while the media was quick to dismiss Bradford in August—"Do you really need a Stanford MBA to launch a dating app?Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.

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But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.

Hurry up and watch so you can join the conversation happening in the comments below. That’s why for only $1 you can join a growing tribe of smart and sexy members who have already enrolled in the Sexy Confidence Club.

Ernest Hemingway said: If you’re smart, dating might even be harder for you than for others.

With these nuanced yet necessary tweaks to the traditional dating app model, The League cuts through so much of the riffraff that makes dating apps good in theory but not always great in practice.

So while the media was quick to dismiss Bradford in August—"Do you really need a Stanford MBA to launch a dating app?

Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.

||

But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.

Hurry up and watch so you can join the conversation happening in the comments below. That’s why for only $1 you can join a growing tribe of smart and sexy members who have already enrolled in the Sexy Confidence Club.

Ernest Hemingway said: If you’re smart, dating might even be harder for you than for others.

With these nuanced yet necessary tweaks to the traditional dating app model, The League cuts through so much of the riffraff that makes dating apps good in theory but not always great in practice.

you can join a growing tribe of smart and sexy members who have already enrolled in the Sexy Confidence Club.

Ernest Hemingway said: If you’re smart, dating might even be harder for you than for others.

With these nuanced yet necessary tweaks to the traditional dating app model, The League cuts through so much of the riffraff that makes dating apps good in theory but not always great in practice.

So while the media was quick to dismiss Bradford in August—"Do you really need a Stanford MBA to launch a dating app?

Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.

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