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For general social networks, gender differences lead to obvious differences in behaviors and preferences between men and women.Research on an online-game society showed that females perform better economically and are less risk-taking than males, and they are also significantly different from males in managing their social networks .The research also suggests new avenues for data-driven research on stable matching and strategic behavior combined with game theory.
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In other words, men tend to seek young and physically attractive women, while women pay more attention to men’s socio-economic status [9, 10], which is consistent with the Chinese saying “lang cai nv mao” for the choice of long-term partners .
In fact, analyzing gender differences of online identity reconstruction in an online social network revealed that men value personal achievements more while women value physical attractiveness more .
Considering the difference of mate choice for both sexes in marriage market, Becker regarded the marriage matching problem of mate choice as a frictionless matching process, and by constructing a matching model, Becker proved that the mate choice is not random, but a careful personal choice of attributes [30, 31], which is later extended to a barging matching by Pollak et al. Marriage market is the first stage of a multi-stage game and corresponds with the Pareto efficiency of equilibrium.
In the Internet age, Lee and Niederle launched a two-stage experiment in online dating market using rose-for-proposal signals , and found that sending a preference signal can increase the acceptance rate.
The likes-attract means that people choose mates who are similar to themselves in a variety of attributes, which is consistent with the Chinese saying “men dang hu dui”.
From the perspective of evolutionary and social psychology , the difference in parental investment strategies determines the different mate selection strategies for both sexes .By analyzing Ok Cupid data , Lewis found that although there is a similarity preference for partner selection, the preference is not always symmetrical for men and women.On some online dating platforms, users can browse the profiles of the other users anonymously, without leaving any trace of visit.Besides, one survey found that marriages initiated through online channels are slightly less likely to break than through traditional offline channels and have a slightly higher level of marital satisfaction for the respondents .Mate choice and marital decisions, because of their importance to the formation and evolution of society, have drawn wide attention of scholars from different fields.Empirical studies on offline dating showed that mate choice is very much in line with the evolutionary predictions of parental investment theory on which potentials-attract hypothesis is founded [14, 15], while one research on a Chinese online dating site showed that mate choice is more consistent with the likes-attract hypothesis .Tags: Adult Dating, affair dating, sex dating